RETAIL at Jeans Fritz

Jeans Fritz connects online and offline channels

Jeans Fritz

Jeans Fritz Handelsgesellschaft für Mode mbH is a German fashion retailer headquartered in Hüllhorst, East Westphalia, with over 360 stores in Germany and Switzerland. In addition, the online store also offers a convenient shopping experience for customers from home and around the clock. Jeans Fritz attaches great importance to permanently modernizing its stores and implementing high-quality store concepts.

Go to the Jeans Fritz Website

If you want to control around 300 branches centrally, you need a software solution that you can rely on. The chain store Jeans Fritz relies on the IT support of REMIRA. Already since the year 2000.

IT support from REMIRA

Jeans_Fritz_Filiale_InnenansichtTradition, down-to-earthness and stability are, according to the company, the basis of the company philosophy of the Hüllhorst-based company Jeans Fritz, which with around 300 branches is now an integral part of the German fashion trade. 1,600 employees advise on jeans washing, fit and size. Jeans Fritz works almost exclusively with its own brands For Friends, Multiblu, Tom Tompson and TOM, which are developed in the Jeans Fritz creative department. For Jeans Fritz, reliability is one of the criteria when choosing important business partners, including in the area of ​​information technology. In 2000, the decision was made to introduce software from REMIRA - a partnership that has lasted to this day.


Click & Collect for flexible buying

"Right from the start, REMIRA has always taken up our ideas and suggestions and intelligently integrated them into the standard solution. With the advent of online commerce, IT support in the fashion industry took on additional importance. This is also the case with Jeans Fritz," General Manager Thorsten Heinrichsmeier recalls. Since 2011, Jeans Fritz customers have also been able to conveniently order fashion from the chain store with a click of the mouse.

"Offline and online business are intelligently linked via the POS software. This enables, for example, shopping in the click and collect variant: order online, pick up in the branch."

Heinrichsmeier describes the situation. "Customers only have to pay for the goods when they pick them up. They can even try on the items first and don't have to buy everything they have put in the virtual shopping cart online." The procedure for returns is similarly flexible: the goods can be returned as a package or handed in at a branch. Heinrichsmeier: "A lot has been and is still being said about these processes. This gives the impression that these are already part of everyday life throughout the industry. But that is far from the case. What already works for us is usually more of a wish than reality elsewhere."

Branches controlled centrally

Software solutions that make it possible to centrally manage processes such as price changes relating to branch management are important for chain stores of the size of Jeans Fritz. A REMIRA solution is used here, with which, among other things, marketing campaigns, merchandise management and finance can be (controlled) and managed centrally. The system also enables the joint administration of transactions in stationary branches and their forwarding to online shops.

Key Features and Benefits:

  • branch monitoring and branch management,
  • master data management,
  • checkout reconfiguration,
  • campaign and promotion management,
  • Multichannel architecture with full online capability (VPN-supported) and high reliability and can be integrated into leading ERP and WWS systems.

"For example, we use the promotion engine. This allows campaigns and promotions to be created and managed individually and very flexibly on the basis of shopping carts. Examples: 'Buy 3 - pay 2' or a discount when buying several items," reports Heinrichsmeier. The system also makes it possible to send sales notices (cross-selling). Important: All actions and promotions can be provided with running times, start times and end times. ConnectFlow also offers quick access to all business processes (online and offline) at any time and enables immediate information on stock levels, customers or voucher management, among other things.

Link online and offline more closely

When asked about further plans, Heinrichsmeier refers to the expected further growth in online trading - with higher growth rates than in the branch business. "The further integration of the online shop and stationary business will become all the more important. Against this background, a relaunch of our online shop is at the top of the agenda. One of the most important details will be stock information that shows the customer what goods are in stock in the respective store."

REMIRA systems used at Jeans Fritz

Merchandise management

REMIRA merchandise management manages the supply of goods to your areas and handles company-wide merchandise control in a largely automated manner. You can manage and track millions of items and receive suggestions for stock transfers, price changes or reorders.

Merchandise management benefits:

  • Ready for omnichannel: Connect webshops via a universal webshop interface.
  • Fast: Use EDI electronic data interchange and save additional time
  • Available: Transfer stock to fast-moving stores with the merchandise control system
  • Presentable: Up-to-date data is available in the dashboard, both stationary and mobile, including informative graphics

POS software

The REMIRA checkout software optimizes and accelerates checkout processes. A central management automatically synchronizes all changes in the system. You can check whether the innovations have really reached all branches via live monitoring. REMIRA POS software also tells you who your customers are and what they have already bought in other stores. This sets the course for omnichannel, because the software provides real-time data - important for the connection of a webshop. Another plus of REMIRA POS is the variety of connected payment service providers.

Advantages of the POS software:

  • Cross-industry: Use everywhere in retail (non-food), whether in one or hundreds of stores.
  • International: Expand worldwide with different languages, currency and fiscalizations
  • Customer-centric: Engage customers with gift cards, vouchers, couponing and loyalty systems

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