REMIRA takes over Genova PreSet and extends its product portfolio
REMIRA continues its expansion with the purchase of Genova Consultancy and the associated, purely cloud-based solution PreSet. The iPad® app PreSet enables those involved in the development of new collections to regularly evaluate the individual designs online. Thanks to PreSet, which has already positioned itself for the entire fashion and furniture retail sector, REMIRA is strengthening its position and opening up new, international markets.
The Dutch company Genova Consultancy, based in Noordwijk on the North Sea coast, has positioned itself for the entire fashion and furniture trade. For more than 15 years, Rob van Serveen, founder of Genova Consultancy and Regional Manager Benelux, has been working with the TIA-A3 software, which also belongs to the REMIRA products. The Genova software fits perfectly into the portfolio of the supply chain specialist. “Given the high demand for our solutions, I am pleased that we are now driving our European growth together with REMIRA. Our philosophies complement each other perfectly, we work closely with customers and provide high-quality support for users. Our standard software solutions are efficient and quickly lead to visible success”.
Online-Evaluation via iPad®
PreSet is an iPad® app that is used to evaluate collections and product ranges online. The app helps fashion companies, for example, to make the right decisions when developing new collections by having designs, production samples or the final samples evaluated by salespeople, production and sales managers. The images are shared with workgroups around the world via a secure cloud solution. The evaluation is based on a simple qualitative feedback that is transformed into an immediate strength analysis of the collection. Optionally, panel members can also provide quantitative feedback, which is analyzed and evaluated by PreSet. This results in a more reliable initial assessment of the quantities of products and materials to be procured. “The software is an excellent add-on for our disposition and sales solutions”, explains Stephan Unser, CEO of REMIRA. “PreSet enables our customers to test the market relevance of their collection planning at an early stage. The solution minimizes the risk of misjudgements, for example in the selection of colors and patterns. This is an important advantage especially for users from the fashion and furniture industry, but also for bicycle dealers or manufacturers of sports and leisure articles”. PreSet is a smart and quickly deployable cloud solution that REMIRA offers at an attractive price.
Entry into the Benelux market
With this takeover REMIRA is continuing its development of the Benelux market and thus its gradual internationalisation. “Benelux is a very stable market with a pronounced tendency to trade and is therefore absolutely the focus of our European activities. With the acquisition of Genova, we have succeeded in entering the market via a local organisation in the Netherlands and with Rob van Serveen we have at the same time gained another full professional for our supply chain solutions. He has many years of experience and success, in the past with TIA and PreSet, from now on with our REMIRA Suite”, says Stephan Unser.