RETAIL at Kleider Bauer

Gruppe Kleider Bauer: Better Selling with New IT

Kleider Bauer

The Kleider Bauer fashion company currently has 28 stores, making it one of the largest in Austria. All stores are exclusively multi-brand stores, in which over 80 brands are offered for collections for women, men and children.

Go to the Kleider Bauer Website

New Software for More Efficient IT processes 

Trendy fashion for the whole family - that's what Garments Bauer has been bringing to its customers all over Austria for around 70 years. Most recently, however, the current fashion was managed with outdated IT. By switching to the REMIRA solution, Kleid Bauer wants to become omnichannel capable. The IT processes are to be made more efficient in all stores and customer expectations of a modern shopping world are to be met. They say goodbye to the old, no longer developed trading technology.

Develop Digital Workflows 

"In the future, we want to process customer orders digitally in order to reduce the workload for our employees and to be able to offer our customers the desired goods more quickly," says Matthias Graf, Manager for IT and Controlling at Garments Bauer. When processing customer data, relocation instructions and price reductions, smartphones or tablets with the REMIRA instore app should make work easier in the Kleid-Bauer stores. "A central point for us is also a checkout system that can be operated intuitively and efficiently," says Graf. "We would like to manage regular customer data via the cash register displays, as well as complaints or returns." In the meantime, electronic data exchange, EDI, will save time in communication with suppliers and, for example, provide the article data transmitted by the supplier at the push of a button.

Start with Conference Room Pilot

The guidelines for the digital reorientation are a company-wide strategy paper and the concept based on it with the most important milestones. The practical start was made with a Conference Room Pilot, a pilot project in which the management and employees were able to specifically test the new original POS software, prepared with data from Trikots Bauer, and to define the configuration in detail. The mobile back office and customer tool REMIRA Instore App was also included in this test phase - and received consistently good reviews from both management and employees:

"Customers, stock information and relocations are self-explanatory in the REMIRA INSTORE App and the data flows quickly and reliable."



Introduction in Stages

The start of the far-reaching IT modernization was the introduction of the REMIRA Retail merchandise management system at the beginning of the year - initially in the basic functions - and the subsequent branch-wide rollout of 60 REMIRA POS cash registers. Matthias Graf: "The efficient design of our back office processes is just as important as the modernization of customer touchpoints."

Further modules of REMIRA's omnichannel solution, the REMIRA Instore App and the REMIRA Commerce Cloud, are to follow in further sub-steps. It is important for the entrepreneurs to take all employees with them during the change. Because, according to the goal: "REMIRA technology should enable our saleswomen to offer a new way of advising and selling," says Graf.

REMIRA systems used at Kleider Bauer

Merchandise management

REMIRA merchandise management manages the supply of goods to your areas and takes over company-wide merchandise control in a largely automated manner. You can manage and track millions of articles and receive suggestions for stock transfers, price changes or reorders.

Merchandise management benefits:

  • Ready for omnichannel: Connect webshops via a universal webshop interface
  • Fast: Use EDI electronic data interchange and save additional time
  • Available: Transfer stock to fast-moving stores with merchandise control
  • Presentable: Up-to-date data is available in the dashboard, both stationary and mobile, including informative graphics

POS software

The REMIRA checkout software optimizes and accelerates checkout processes. A central management automatically synchronizes all changes in the system. You can check whether the innovations have really reached all branches via live monitoring. REMIRA POS software also tells you who your customers are and what they have already bought in other stores. This sets the course for omnichannel, because the software provides real-time data - important for the connection of a webshop. Another plus of ROQQIO POS is the variety of connected payment service providers.

Advantages of the POS software:

  • Cross-industry: Use everywhere in retail (non-food), whether in one or hundreds of stores
  • International: Expand worldwide with different languages, currency and fiscalizations
  • Customer-centric: Engage customers with gift cards, coupons, couponing and loyalty systems


Mobile checkout instead of long checkout lines: The INSTORE App is an app that works on tablet and smartphone, which provides you with all the functions and information relevant to the store at any time on the floor. This way, you always have an eye on the most important thing: the customer. If the goods are not available in the desired quantity, you can use inventory queries from other stores and warehouses to offer the customer alternatives with dropshipping, click and reserve and click and collect. Return in store is also possible with the INSTORE app.

Advantages of the INSTORE App:

  • Multifunctional: advise, checkout, navigate store processes
  • Customer-friendly: Avoid queues at the POS
  • Compatible: Runs on iOS, Android and Windows
  • Secure: DSGVO compliant

Commerce Cloud

REMIRA Commerce Cloud supports companies with cross-channel sales and service processes. The SaaS solution acts as a control center and connects the agile world of digital commerce with existing IT, e.g. with ERP, payment service providers and internal logistics. The Commerce Cloud automates all relevant processes, facilitates the connection of additional sales channels and realizes a short time-to-market in the process.

Advantages of the Commerce Cloud:

  • Back-end integration: Flexible connection of store systems and marketplaces and provision of suitably prepared item data and prices.
  • Fast implementation: Many e-commerce processes are predefined in the ROQQIO Commerce Cloud
  • Cross-channel: Harmonization of all information and data for existing system landscapes

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