TEEKANNE: Company invests in the future by planning with TIA A3

The most modern tea production facility in Europe has been established in May 2014 in company headquarters in Düsseldorf, in order to further expand its market position. More than 3 billion tea bags are produced in this production site every year! Employees produce up to 35 different sorts of tea in within 24 hours in 3 workday shifts. The range of assortment includes 450 products in Düsseldorf.


The TEEKANNE GmbH & Co. KG located in Düsseldorf, Germany, is known for highest tea quality and innovation for more than 130 years. TEEKANNE had a major impact on development of German and also international tea markets since head office foundation, called R. Seelig & Hille, in 1882. Inventions like the teabag machine or worldwide renown chamber-bags are milestones in a moving company history. TEEKANNE is market leader in tea selling sector (source: AC Nielsen 2015). They also push the market by improving their blends and extending their variety. There are product facilities and offices in 8 countries while distributors from all over the world built up a dense marketing network. TEEKANNE employs around 1.500 people worldwide.

Go to the TEEKANNE Website


But that’s not enough: Another strategical step was a new software implementation in order to cover demand planning and sales forecast in addition to the leading ERP-system. After extensive market analyses, TEEKANNE started the implementation of planning system TIA A3. The software detects rolling forecasts on a daily order statistics bases for upcoming demand. TEEKANNE is now able to react quickly on market developments and to improve their market leader delivery service.

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