REMIRA blog

innocent drinks chooses OUTPERFORM Planning

Written by Lucas Larsen | Jan 25, 2024 10:33:25 AM

innocent selected OUTPERFORM Planning to be an essential part of their supply chain and business re-shaping strategy. In 2013 innocent’s supply chain ran as a UK centric operation, but today runs across an expanding Pan-European network. The only way to make that transition in a responsible and commercial manner was to work with a software company who provided an adaptable and configurable solution that allowed differing supply chain scenarios to be evaluated, seeing the impact of those changes across the network before making those changes happen in the physical world. innocent is committed to getting its drinks to their consumers as sustainably as possible, reducing time from production to consumer, reducing the environmental impact of the supply chain and reducing unnecessary waste all at the same time as having a supply chain that is resilient to the natural operational change experienced by a fast growing company; all of these factors are being continually evaluated using OUTPERFORM Planning’s scenario and plan optimization functionality.